Maple Syrup Producers Association of Connecticut
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  • About
  • Maple Weekend
  • Maple Sugaring Info
    • How Do You Make Maple Syrup?
    • Food Safety
    • Maple 101 Course - Beginners Course
    • Glossary of Terms
    • Maple Syrup Producers Manual
    • Maple Syrup Judging Contest
  • Where to buy CT Maple Products - List By Town
  • Connecticut Sugar Houses Map
  • Membership & Joining
  • Events & Meetings
    • MSPAC Annual Meeting - november
    • Plymouth Maple Festival
    • MSPAC Pre-Season Meeting - January
    • Bright Acres Farm Open House
    • Blue Slope Maple Festival
    • Hebron Maple Festival
    • Flanders Nature Center
    • Stamford Museum's Maple Sugar Festival
    • Ag Day at Capitol in Hartford
    • Sweet WInd Farm Maple Festival
    • Eastern CT Maple Festival
    • Ambler Farm
  • Cookbook
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    • Maple Affiliates
    • Regulations Regarding Maple
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​Maple Syrup Producers Association of CT

Consumer Awareness and Education  Regarding Pure Maple Products- IMSI Resource Materials

1/31/2017

 
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In 2012, the International Maple Syrup Institute (IMSI) developed a poster and rack-card designed to distinguish pure maple syrup from other common sweeteners such as corn syrup and processed white sugar. Many IMSI members in both Canada and the United States utilized these resources in their consumer awareness and promotional programs over the last 5 years. However, since their release all sugars, including maple syrup, have come under ever widening and more aggressive attacks from health organizations and government agencies. Accordingly, the need has increased for the maple industry to distinguish natural sweeteners, such as pure maple syrup, from other common sweeteners, which  have no merits beyond their carbohydrate content.
 As you probably know, the IMSI is currently working on the development of a generic slogan and associated messaging for pure maple products, as a high priority component of our marketing implementation plan. Since updated IMSI materials  pointing out the uniqueness of pure maple products to be generated from this effort  will not be available for the 2017 maple production season, I have attached  a copy of the materials we developed earlier which are still very relevant and can be used in the interim. I encourage you to utilize them  to complement other supporting materials which you  are currently utilizing in this regard as part of your ongoing  consumer awareness,education and marketing efforts.
The IMSI also has collected a compendium of research papers which when taken together outline some of the unique advantages of pure maple products. It is important to understand that that some of the health benefits research completed to-date has not been verified through clinical research trials on humans. The empirical laboratory evidence is very encouraging, but it is premature to use it promotionally.   You can access this information on the IMSI's website at the following weblink :
http://www.internationalmaplesyrupinstitute.com/uploads/7/0/9/2/7092109/__nutrition_and_health_benefits_of_pure_maple_syrup.pdf
​

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  • Home
  • About
  • Maple Weekend
  • Maple Sugaring Info
    • How Do You Make Maple Syrup?
    • Food Safety
    • Maple 101 Course - Beginners Course
    • Glossary of Terms
    • Maple Syrup Producers Manual
    • Maple Syrup Judging Contest
  • Where to buy CT Maple Products - List By Town
  • Connecticut Sugar Houses Map
  • Membership & Joining
  • Events & Meetings
    • MSPAC Annual Meeting - november
    • Plymouth Maple Festival
    • MSPAC Pre-Season Meeting - January
    • Bright Acres Farm Open House
    • Blue Slope Maple Festival
    • Hebron Maple Festival
    • Flanders Nature Center
    • Stamford Museum's Maple Sugar Festival
    • Ag Day at Capitol in Hartford
    • Sweet WInd Farm Maple Festival
    • Eastern CT Maple Festival
    • Ambler Farm
  • Cookbook
  • Resources/Classifieds
    • Maple Affiliates
    • Regulations Regarding Maple
    • Research
    • Pests of Maple
  • Contact
  • Blog